People still want/need to have fun, just cheaper. Movie theaters are out, Netflix is in: cheaper, no gas, more choice. I would think bars would be out and bottles at home would be in too, guess not?
Alex
(ps you may need to click "always show image..." at the top of this email to see the graphs below
Sent to you by Alex via Google Reader:
What's up, beer drinkers of America? Bloomberg notes that "take-out sales of alcoholic beverages tumbled 9.3 percent in the fourth quarter, the steepest drop since the U.S. Commerce Department started compiling data half a century ago," and a drop four times greater than the overall fall in consumer spending. Most of that was due to the 14 percent drop in beer sales.
The website fivethirtyeight.com posted this chart last week, and although the scale sort of dramatizes the extent of the drop, it's still clear that in the past 40 years alcohol sales have never fallen more than 4%.
Fivethirtyeight suspects it's a type of conspicuous nonconsumption:
a manifestation of Calvinist guilt over both the present failures of the economy and its prior excesses. A deliberate effort to deny oneself pleasure.
We wouldn't know, because we're still buying beer like it's 2006.
"U.S. Consumers Driven Away From Drink Spending: Chart of Day " [Bloomberg]
"Beer No Longer Recession-Proof"
(Photo: a4gpa; chart: fivethirtyeight.com)
Things you can do from here:
- Subscribe to Consumerist using Google Reader
- Get started using Google Reader to easily keep up with all your favorite sites
You received this message because you are subscribed to the Google Groups "Alex's Google reader shares" group.
To post to this group, send email to alexs-google-reader-shares@googlegroups.com
To unsubscribe from this group, send email to alexs-google-reader-shares+unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/alexs-google-reader-shares?hl=en
-~----------~----~----~----~------~----~------~--~---
Posts
No comments:
Post a Comment